Alcoholics Annonymous or Automobile Association

Acronyms are a wonderful thing for the incrowd specific to that acronym. If I look at ETA, most people associate it with Estimated Time of Arrival. If however you are an Elvis fanatic, ETA means Elvis Tribute Artist. There are literally thousands of Elvis Tribute Artists globally and they have been increasing since the King departed.
I was in need of an ETA once The New Elvis Presley had been recorded and so the search was on. Living in Australia, and having the Parkes Elvis Festival as an annual news worthy event, there were plenty of ETAs to choose from.
Eventually I came across Mark Andrew who was Melbourne based and had headlined at Parkes for a few years previously and had recently came 3rd in a ETA World Cup in Wales of all places.
I sent Mark the song and he thought it was fantastic and would be a great iTunes hit and with his 4000 friends he would be in a position to promote it.
A vocal less mp3 was sent to Mark Andrew and he overlaid the lead vocal part and sent back the WAV files. The results weren't great and following a discussion with my vocal teacher and musical director Mark Hall it was decided that Mark Andrew needed to come to Sydney to record the vocals under our direction.
Mark Andrew was kind enough to travel up on Friday 30th December which was a date that all parties could make. Once the recording was complete Mark travelled back the same day to Melbourne and continued his own preparations for his New Years Eve show.
With an ETA singing in the style of Elvis, it was time to promote the song throughout the Elvis community and take advantage of the ease with which a song can now be globally released to digital outlets such as iTunes.
I did a lot of research and finally went with Tunecore to distribute the song. They advertised that the charges were menial and I got to keep all the profits. My outlay was the initial cost of distribution which was $10 plus an annual fee of the same amount to keep the song in the digital stores.
As a test, I had distributed Superstar on the 27th December and to my great surprise and joy it was up on iTunes within 3 days.
I decided that as Elvis was born on the 8th January, that this would be the date of the release. The song was uploaded and then the next step was to promote and market the song.